In this episode, hosts Kate and Carrie focus on the crucial task of planning and marketing summer programs for childcare centers. They emphasize the need for early preparation and the use of a well-maintained prospect list to reach potential clients. The hosts suggest innovative marketing tactics, like themed attire and props, to make a memorable impression at community events. They also propose distributing activity-filled paper bags at kids' sporting events to engage parents. Additionally, they discuss the importance of offering unique summer camp themes and activities, managing school-age children effectively, and the financial advantages of providing quality summer programs.
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